Eva makes software for nail and hair salons in the United States. This policy explains what personal information we collect through the Eva apps and website, why we collect it, who we share it with, and how you can see, correct, or delete it.
The short version. We identify you by your mobile phone number. We collect what we need to book your appointment, check you in, and track your rewards — and not more. We do not sell your personal information. We do not use it for advertising. You can delete your Eva account at any time.
Contents
1. Who we are
Eva — Smart Salon Assistant (“Eva”, “we”, “us”) is a salon software platform developed and supported in the United States and offered to salons operating in U.S. markets. You can reach us at eva@eva-solution.net.
2. Which apps this covers
This policy covers:
- Eva — the app for salon customers (booking, QR check-in, offers, reward points, gift cards, chat with your salon).
- Eva Staff and Eva Check-In — the apps salon owners and staff use at the salon.
- eva-solution.net — this website.
Most of this policy is about the customer app, because that is where personal information about salon guests is handled.
3. Your salon’s role and ours
This distinction matters, so we want to be plain about it.
Your relationship is with your salon. The salon decides what services to offer, what its rewards program is worth, and what to do with its own business records. Eva provides the software the salon uses to run all of that.
So there are two kinds of information in the system:
| Kind | Who controls it |
|---|---|
| Your Eva app account — your phone number, name, optional email and birthday, notification token, and the list of salons you follow | We do. You can change or delete this yourself at any time. |
| Your salon’s business records — your appointments, check-in history, reward point balance, gift cards, and messages with the salon | Your salon does. We hold and process these on the salon’s behalf. To have them changed or removed, ask the salon directly — and see section 11. |
If you visit more than one Eva salon, each salon is shown only its own records about you in the Eva apps. We restrict access so that a salon works with its own customers’ information, and we are continuing to strengthen those controls as more salons join the platform.
4. What we collect
We collect only what the feature you are using actually needs. Nothing in this table is optional-in-name-only: where we say optional, the app works without it.
| Information | Required? | When and why |
|---|---|---|
| Mobile phone number | Required | This is how we identify you. You sign in by entering your number and the 6-digit code we text you. It is also the key that links you to the visit history you already had at the salon before you installed the app. |
| Name | Required | So the salon knows who is booking and who has arrived, and so staff can greet you by name. |
| Email address | Optional | Only if you choose to enter it during sign-up. Used for receipts and salon updates. |
| Birthday | Optional | Only if you choose to enter it. We ask for month and day only — we do not ask for your birth year. Used for birthday offers. |
| Appointments and check-ins | Created by use | Date, time, service, technician, and salon for each booking or check-in you make. |
| Reward points and gift cards | Created by use | Point balance, points earned and redeemed, and gift card balances at each salon. |
| Messages | Created by use | Messages you send to your salon in the app, including any photo you choose to attach. Some replies are generated automatically by Eva’s assistant rather than typed by a person; the app labels these. |
| Approximate location | Optional | Only at the moment you tap “I’m on my way.” We use it once, to estimate your driving time so the salon knows when to expect you. See section 5. |
| Photos | Optional | Only the specific photo you pick to send to your salon in a chat. We do not scan or browse your photo library. |
| Bluetooth signals nearby | Optional | Only to detect your salon’s own check-in beacon while you have the app open at the front desk. See section 5. |
| Notification token | Optional | If you allow notifications, so we can tell you an appointment was confirmed or points were added. |
| Basic device and app information | Automatic | App version and device type, and server logs needed to keep the service running and to investigate problems. |
What we do not collect. We do not collect your payment card numbers in the customer app — there is no way to pay inside it; you pay the salon directly. We do not track your location in the background. We do not read your contacts. We do not track you across other companies’ apps or websites, and we do not use advertising identifiers.
5. Phone permissions we ask for
Your phone will ask your permission before any of these. You can say no, and you can change your mind later in your phone’s settings. Saying no turns off that one feature; the rest of the app keeps working.
| Permission | What it is actually used for |
|---|---|
| Camera | Scanning your salon’s check-in QR code, and scanning a salon’s code to connect to it. The camera is only active while that screen is open. |
| Photos | Attaching a photo you choose to a message to your salon. We receive only the photo you pick. |
| Location — while using the app | Estimating your arrival time, only when you tap “I’m on my way.” We request this as a one-time, foreground reading. The app does not have background location access and cannot follow you when it is closed. |
| Bluetooth | Recognising the check-in beacon your salon keeps at its front desk, so you can check in without typing anything. The app looks only for Eva salon beacons and reads no other devices. Background Bluetooth is disabled. We do not use Bluetooth to work out where you are otherwise. |
| Notifications | Appointment confirmations and reminders, reward point updates, and replies from your salon. |
6. Why we use it
- To provide the service — sign you in, book and cancel appointments, check you in, run the rewards and gift card programs, and carry messages between you and your salon.
- To communicate with you — verification codes, appointment confirmations and reminders, and offers from salons you follow.
- To keep the service secure — to rate-limit sign-in attempts, detect abuse, and protect accounts.
- To fix and improve the product — diagnosing errors and understanding which features are used.
- To meet legal and tax obligations — where a salon or Eva is required to keep transaction records.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We do not use your information to build advertising profiles.
7. Who we share it with
We share personal information only with the following, and only as needed:
| Who | What they receive and why |
|---|---|
| The salons you follow | Your name, phone number, appointments, check-ins, points, gift cards, and messages at that salon — so they can serve you. A salon sees only its own records. |
| Telnyx (telecommunications) | Your phone number, to deliver verification codes and appointment text messages. |
| Google Firebase / Google Cloud (hosting and database) | Stores the platform’s data on our behalf. |
| Railway (application hosting) | Runs the Eva server on our behalf. |
| Expo (push notifications) | Your notification token, to deliver notifications to your device. |
| Google Maps Platform | Approximate coordinates, once, when you tap “I’m on my way,” to calculate a driving estimate. |
These providers act on our instructions and are not permitted to use your information for their own purposes. We may also disclose information if we are legally required to, or to protect the rights and safety of users, salons, or Eva. If Eva is ever acquired or merged, personal information may transfer as part of that transaction, and this policy will continue to apply until you are told otherwise.
8. Text messages
When you enter your phone number to sign in, we text you a verification code. If you book an appointment, we may text you a confirmation or reminder, and your salon may text you about your visit or a review request.
Message and data rates may apply. You can reply STOP to any marketing message to opt out. Note that verification codes and transactional messages about an appointment you booked are part of the service — if you opt out of those, you will not be able to sign in.
We do not share your phone number with third parties for their own marketing.
9. How long we keep it
- Your Eva account — until you delete it (see section 11).
- Verification codes — a few minutes; they expire and are discarded after use.
- Sign-in sessions — up to 30 days of inactivity, then they expire and you sign in again.
- Salon business records (appointments, check-ins, points, gift cards, messages) — kept by the salon for as long as it needs them for its business and to meet its tax and accounting obligations.
- Server logs — a short operational period, for troubleshooting and security.
10. Your choices and rights
Regardless of where you live, you can:
- See and correct your name, email, and birthday in the app at any time.
- Remove a salon from your list, which stops it appearing in your app.
- Turn off notifications, location, camera, photos, or Bluetooth in your phone’s settings.
- Delete your Eva account — see section 11.
- Ask us for a copy of the personal information we hold about you, or ask us to delete it, by emailing eva@eva-solution.net.
Depending on your state, you may have additional rights — including the right to know what personal information is collected and disclosed, the right to correct or delete it, and the right not to be discriminated against for exercising those rights. We do not sell personal information or share it for cross-context behavioural advertising, so there is nothing for you to opt out of on that front. To make a request, email us; we will verify your identity using the phone number on your account before we act, and we will respond within the time your state’s law allows.
11. Deleting your account
You can ask us to delete your Eva account at any time by emailing eva@eva-solution.net from the account you want removed, or by including the phone number on the account so we can verify it.
What deletion does: we delete your Eva app account — your profile, your saved name, email and birthday, your notification token, the list of salons you follow, and your sign-in sessions. You will be signed out and will disappear from the app.
What deletion does not do, and we want you to know this before you decide. Your salon’s own business records about your visits — appointments, check-in history, reward point balance, and gift cards — belong to the salon and are kept, in the same way a salon keeps its paper appointment book and its punch cards. They are held against your phone number.
This has a practical consequence: if you later install Eva again and sign in with the same phone number, your salon will recognise you and your existing reward points will still be there. That is usually what people want, but it means deleting the app account is not a way to erase your history at the salon.
If you want your salon to erase its records about you as well, ask the salon directly, or email us and we will pass your request to the salon and help them action it. Some records may need to be kept where the salon has a legal or tax obligation to keep them.
12. Children
The Eva customer app is intended for adults booking salon services and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, email us and we will delete it. If a guardian books a service for a minor, the account and phone number should be the guardian’s.
13. Security
We protect your information with measures appropriate to its sensitivity, including encryption in transit, signed sign-in tokens that expire, limits on repeated verification attempts, and access controls on who may reach the platform’s data. The customer app never touches our database directly — it can only ask our server, and the server returns just the information belonging to the phone number you signed in with. That is why one customer cannot reach another customer’s appointments, points, or messages.
No system is perfectly secure. If a breach affects your personal information, we will notify you and the appropriate authorities as required by law.
14. Changes to this policy
If we change this policy we will update the “last updated” date at the top. If the change is significant — for example if we start collecting something new — we will tell you in the app or by text or email before it takes effect.
15. Contact us
Questions, requests, or complaints about privacy:
Eva — Smart Salon Assistant
Email: eva@eva-solution.net
Florida, United States
If you are not satisfied with our response, you may have the right to complain to your state attorney general’s office.